Social Media Marketing
for the Holidays
With the
hustle and bustle of holidays soon approaching, many companies are trying new
ideas on how to get their products inside the mind of the consumers. Consumers
are projected to spend a grand total of $650 billion dollars through the course
of the season. This is no wonder why nearly 70% of the brands in the US are
using a form of social media marketing campaign.
With
67% of companies stating that they will be investing more money into social
media marketing there will be a huge amount of money spent on social media
marketing in the holiday months. Facebook is the biggest target for these
brands with a 92% of the social media based marketing going towards it, as opposed
to twitter or other websites that are both only at 4%. Though Facebook is the
largest there a trends towards reaching out to newer untested sites for
marketing like Snapchat, Swarm and Instagram, with Instagram predicted to be
the biggest marketing breakout of the 2014 holiday season.
With there
being a massive amount of users on social media websites and a growing trend
there is no doubt that the future of marketing during the holidays lies in the
realm of social media and will only continue to grow stronger.
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